Jonathan Bricker Author · Scientist · Psychologist
The science of everyday change

Make room for change.

I’m Jonathan Bricker, a psychologist, researcher, and author. I help people work with anxiety, addictions, and habits that feel hard to change. I hold an Endowed Chair and am a Professor at Fred Hutchinson Cancer Center, as well as an Affiliate Professor at the University of Washington. In private practice since 2004, I bring research and clinical experience to helping people respond differently to difficult thoughts, feelings, and urges and move toward the lives they want.

Private Practice Therapy for anxiety, addictions, and habit change
Jonathan Bricker.
Jonathan Bricker, PhD
Psychologist and behavioral scientist

Affiliations

  • Fred Hutchinson Cancer Center
  • University of Washington

Research funding

  • National Institutes of Health
  • National Cancer Institute
The framework

What does your habit offer you?

A habit can offer something you want right now: comfort after a draining day, a little pleasure, or a break from something difficult. It can also cost you sleep, time, health, or closeness to someone you love. I call that exchange a habit bargain. Understanding your particular bargain gives you a place to begin. Then comes practicing what to do when the urge returns.

Recognize the trade

Does this feel familiar?

One ordinary moment, and the bargain hidden inside it.

Putting off the difficult work

Cue: a task you don’t know how to start
A woman looks at her phone while an open laptop sits unused beside her.
What it gives you

A break from feeling overwhelmed. You feel better the moment you decide to start tomorrow.

What it costs you

The work is still waiting, with less time to do it and more pressure to get it done.

The Habit Bargain, concept cover.
Coming October 2027

The Habit Bargain

Why Bad Habits Feel Good—and Cost So Much

Discover why bad habits feel good, why they’re so hard to break, and how to change them without relying on willpower.

  • See the bargain behind a habit you have had for years
  • Recognize the cue in the seconds before you act
  • Make room for an urge instead of fighting it
  • Keep going when motivation fades
Learn about the book →
Newsletter

Join my newsletter

Get practical ideas for understanding habits and making changes in everyday life, along with updates on The Habit Bargain.

You’ll receive my newsletter every few weeks, including book updates. You can unsubscribe at any time.

An open notebook and pen on a warm wooden desk.
Research and media

The research behind the book

For over 20 years, Dr. Bricker’s research has focused on a fundamental question: How can people change habits for good? Over 10,000 people from all 50 U.S. states have participated in his lab’s large clinical trials of a new treatment approach for quitting smoking, changing diet, and increasing exercise. This work shows how learning to respond differently to urges, thoughts, and feelings can help people make meaningful changes without having to wait for discomfort to go away.

Jonathan Bricker speaking on the TEDxRainier stage.
The secret to self control | Jonathan Bricker | TEDxRainier
TEDx Talks
Watch on YouTube

The Secret to Self-Control TEDxRainier · over 10 million views Watch on YouTube ↗

  • $40M+ in NIH research funding
  • 350,000+ downloads of his lab’s free quit smoking apps
  • 10,000+ people who have participated in his research over the years
  • 10M views of his TEDxRainier talk, The Secret to Self-Control
  • 10 languages the talk has been translated into

Working together in therapy

I work with adults on anxiety, addictions, and habits that feel hard to change. Together, we look closely at where you get stuck and practice steps toward what matters to you.

Learn about working with me →